{"id":13469,"date":"2024-10-28T09:43:00","date_gmt":"2024-10-28T08:43:00","guid":{"rendered":"https:\/\/dailyweb.pl\/stalka\/?p=13469"},"modified":"2024-10-28T09:43:01","modified_gmt":"2024-10-28T08:43:01","slug":"tylko-7-fotografow-ufa-influencerom-a-26-nie-rusza-sie-z-domu-bez-aparatu","status":"publish","type":"post","link":"https:\/\/dailyweb.pl\/stalka\/tylko-7-fotografow-ufa-influencerom-a-26-nie-rusza-sie-z-domu-bez-aparatu\/","title":{"rendered":"Tylko 7% fotograf\u00f3w ufa influencerom, a 26% nie rusza si\u0119 z domu bez aparatu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Organizacja TIPA (Technical Image Press Association) udost\u0119pni\u0142a wynik swojej ankiety, przeprowadzonej w wakacje, w\u015br\u00f3d os\u00f3b zainteresowanych w \u015bwiecie fotografii. Wyniki mo\u017ce i zaskakuj\u0105ce nie s\u0105, ale jest na czym zawiesi\u0107 oko.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TIPA, czyli Technical Image Press Association to organizacja zrzeszaj\u0105ca magazyny internetowe, kt\u00f3re skupione s\u0105 na tematyce zwi\u0105zanej z fotografi\u0105. Pr\u00f3bka danych opiewa na ponad 3000 g\u0142os\u00f3w, co mo\u017ce nie jest zawrotn\u0105 warto\u015bci\u0105, ale na pewno na tyle du\u017c\u0105, \u017ce mo\u017cna wyci\u0105gn\u0105\u0107 kilka interesuj\u0105cych wniosk\u00f3w. Pierwszym z nim na pewno jest fakt, \u017ce tylko 7,3% os\u00f3b ufa bran\u017cowym influencerom. Czy to zaskoczenie? Absolutnie \u017cadne.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-sta-ka-pl wp-block-embed-sta-ka-pl\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"PNarNNO8NR\"><a href=\"https:\/\/dailyweb.pl\/stalka\/canon-miazdzy-konkurencje-w-chinach\/\">Canon mia\u017cd\u017cy konkurencj\u0119 w Chinach<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8222;Canon mia\u017cd\u017cy konkurencj\u0119 w Chinach&#8221; &#8212; sta\u0142ka.pl\" src=\"https:\/\/dailyweb.pl\/stalka\/canon-miazdzy-konkurencje-w-chinach\/embed\/#?secret=OSMyxs8alB#?secret=PNarNNO8NR\" data-secret=\"PNarNNO8NR\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> Z drugiej strony, je\u015bli jednak spojrzymy na to <a href=\"https:\/\/pro.morningconsult.com\/analyst-reports\/influencer-report\" rel=\"nofollow noopener\" target=\"_blank\">badanie<\/a> i informacje o tym, \u017ce powszechnie influencerom ufa 61% (2023 rok) os\u00f3b i warto\u015b\u0107 ta wzros\u0142a z 51% od roku 2019, to robi si\u0119 nad wyraz interesuj\u0105co. Bran\u017ca foto bardzo mocno od tego trendu odstaje, a to w praktyce oznacza, \u017ce albo influencerzy bran\u017cowi s\u0105 marni, albo spo\u0142eczno\u015b\u0107 skupiona wok\u00f3\u0142 fotografii bardziej \u015bwiadoma. To oczywi\u015bcie du\u017ce uproszczenie, bo diabe\u0142 najpewniej tkwi w szczeg\u00f3\u0142ach (np. wiek respondent\u00f3w, pr\u00f3bka danych itp). Niemniej w efekcie skali, pewne wnioski mo\u017cna wysun\u0105\u0107. To jednak nie wszystko, bo smaczk\u00f3w jest wi\u0119cej.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">26% nie rusza si\u0119&nbsp;z domu bez aparatu<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ponad co 4 osoba z ankiety TIPA nie rusza si\u0119 bez aparatu z domu. To robi wra\u017cenie, chocia\u017c widz\u0119 tutaj potencjalne ryzyko mataczenia, bo to jak z pytaniem: jak cz\u0119sto regularnie \u0107wiczysz. Niemniej wynik robi wra\u017cenie. Co jednak ponadto?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fotografia pasj\u0105<\/strong> \u2013 70% identyfikuje si\u0119\u00a0jako zapaleni fotografowie, a ponad 25% skupiona jest z fotografi\u0105 mody, sportu czy natury z g\u0142\u0119bokim zakorzenieniem w szeroko rozumianej sztuce;<\/li>\n\n\n\n<li><strong>Aparaty rosn\u0105<\/strong> \u2013 54% respondent\u00f3w planuje zakup aparatu cyfrowego w przeci\u0105gu najbli\u017cszych 2 lat. 53% korzysta z mocy pe\u0142nej klatki, 44% z APS-C, a 14% okazjonalnie korzysta ze \u015bredniego formatu;<\/li>\n\n\n\n<li><strong>Magazyny online i drukowane<\/strong> \u2013 s\u0105 g\u0142\u00f3wnym \u017ar\u00f3d\u0142em zaufania je\u015bli chodzi o wiedz\u0119, przynajmniej dla 49% respondent\u00f3w. Ten punkt jest szczeg\u00f3lnie interesuj\u0105cy, ale odpowiada publika wok\u00f3\u0142 tych medi\u00f3w skupiona, wi\u0119c warto\u015b\u0107 ta relatywnie mo\u017ce by\u0107 mocno zawy\u017cona.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wi\u0119cej informacji znajdziecie bezpo\u015brednio w <a href=\"https:\/\/www.tipa.com\/latest-news\/\" rel=\"nofollow noopener\" target=\"_blank\">raporcie TIPA<\/a>, do kt\u00f3rego odsy\u0142am.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">\u015aled\u017a sta\u0142k\u0119 na:<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-social-links aligncenter has-large-icon-size is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-fe48e5de wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/profile.php?id=61558062113521\" class=\"wp-block-social-link-anchor\" rel=\"nofollow noopener\" target=\"_blank\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram 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s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-tiktok wp-block-social-link\"><a href=\"https:\/\/www.tiktok.com\/@stalkapl\" class=\"wp-block-social-link-anchor\" rel=\"nofollow noopener\" target=\"_blank\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 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aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"nofuss_excerpt\"><p>Cyferki w odniesieniu do bran\u017cy to zawsze \u0142akomy k\u0105sek.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":13476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[479],"class_list":["post-13469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","tag-tipa"],"acf":[],"_links":{"self":[{"href":"https:\/\/dailyweb.pl\/stalka\/wp-json\/wp\/v2\/posts\/13469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyweb.pl\/stalka\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailyweb.pl\/stalka\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailyweb.pl\/stalka\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyweb.pl\/stalka\/wp-json\/wp\/v2\/comments?post=13469"}],"version-history":[{"count":4,"href":"https:\/\/dailyweb.pl\/stalka\/wp-json\/wp\/v2\/posts\/13469\/revisions"}],"predecessor-version":[{"id":13482,"href":"https:\/\/dailyweb.pl\/stalka\/wp-json\/wp\/v2\/posts\/13469\/revisions\/13482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyweb.pl\/stalka\/wp-json\/wp\/v2\/media\/13476"}],"wp:attachment":[{"href":"https:\/\/dailyweb.pl\/stalka\/wp-json\/wp\/v2\/media?parent=13469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailyweb.pl\/stalka\/wp-json\/wp\/v2\/categories?post=13469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailyweb.pl\/stalka\/wp-json\/wp\/v2\/tags?post=13469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}